Brand Check-Up scores your positioning, identity, voice, and equity against the patterns we've seen in 200+ engagements — and shows you the three things to fix first.
Most brand reviews are either too superficial to act on, or too long to read. Brand Check-Up gives you a structured 18-page diagnostic — produced by our Branding & Design team — that you can take into a leadership conversation the same week. It's free; we built it because the conversations it starts are good for us too.
A 28-question diagnostic across four dimensions: positioning, identity, voice, equity. Takes around 12 minutes.
Your answers run through our scoring framework — calibrated against 200+ engagements across sectors and geographies.
An 18-page report lands in your inbox within 48 hours: scores, peer benchmarks, the three things to fix first, and what good looks like.
A 30-minute call with a Kaya partner to walk you through it — optional, no obligation, no pitch unless you ask.
Each dimension scored on a 0–100 scale calibrated against sector and size peers. You'll see where you sit, where the gap is, and which lever moves the score most.
The report names the three priorities ranked by impact-to-effort — and tells you which you can do in-house versus which deserve an agency. No fluff, no overselling.
Drop your email and we'll send you a private link to start the 28-question diagnostic. Your responses are confidential and used only to produce your report.
"We thought our brand problem was the logo. Brand Check-Up showed it was voice — we sounded like four different companies across our channels. The fix was a week of work, not a six-month rebrand."
Yes. The diagnostic is free and the report is free. We do it because the conversations that come out of it are valuable to us — and because most brand work doesn't need a six-figure rebrand to move.
Only the Branding & Design partner who builds your report, and an analyst supporting them. Your answers are not used in Expert Inside Playbooks, benchmarks, or marketing. We do not share with third parties.
48 hours from completing the questionnaire, in most cases. If your organization has more than 500 employees or operates in a regulated sector, we may take an additional 24 hours to apply the right peer benchmarks.
The optional walkthrough call is the place to challenge it. The scoring framework has a known margin of error — typically ±6 points per dimension — and we'll show you the working when you ask.
Honestly: it converts. About one in seven participants ends up in a paid engagement with our Branding & Design team. But the other six get a useful report and no pressure. We'd rather a few good fits than chase the wrong six.
Free. 15 minutes. An 18-page diagnostic in your inbox within 48 hours.